unique partnerships designed to encourage, assist, and inspire
PEPSICO + OPERATION SMILE
Led the Brazilian efforts in a Latin America campaign for fundraising and brand awareness. Within just 13 days the #os_pepsi hashtag became trending topic in the world rank, and in Brazil. It received 118,750 tweets (a daily average of 9,000). Brazil alone contributed with over 50% of engagement.
Every time a tweet with the hashtag #os_pepsi was counted, one of the pixels in the photo was colored – as soon as we completed the photo, Pepsi donated a surgery to the NGO.
In the following year, Rapp developed an application for Facebook with audios of children’s laughter that, with each user’s click, lead Pepsi to donate US$ 0.50 to the cause.
The goal was to reach the limit of US$ 100,000 donation, successfully achieved. for
CONTÉM 1G + OPERATION SMILE
Coordinated partnerships, communication and business development.
The campaign brought together the renowned Brazilian cosmetics brand ‘Contém 1G’ and the leading advertising agency F/Nazca, the Victoria Secrets models Ana Claudia Michels and Carol Trentini, alongside children assisted by Operation Smile.
The product line featured four lipstick shades: Pink Felicidade, Rosa Simpatia, and Red Alegria.
10% of sales were donated to the organization.
FAVELAS UNIFIED DASHBOARD + COLLECTIVE GROUPS FROM THE FAVELAS
Joined the Covid-19 Favelas Unified Dashboard team to strength efforts in information sharing, combating fake news and fight the spread of Covid-19 in the favelas of Rio de Janeiro.
The campaign targeted three main channels: WhatsApp (dwellers main information channel); Favela`s online channels; and press with coverture by the main media in Rio de Janeiro.
We achieved massive press coverage in Rio de Janeiro, Brazil and abroad (including a mention in the New York Times).
ambassadors
